Evaluation - Question 2 Who would be the audience for your product

From the collection of results from our questionnaire we have come to the conclusion that our target audience should exhibit a female gender of a vast age from 14 to 25 and of a Caucasian race. The more preferred genre amongst the audience is that of comedy however we decided against following this genre because it was advised that it is quite hard to portray. We wanted to create something that would touch upon certain issues and would have an impact on the audience, thus we followed with the idea of creating a teen drama which should appeal to the majority of our viewership. Many of the people we asked admitted to watching their movies online whereby meaning that the marketing team should come up with a strategy that focuses itself heavily on the internet by releasing trailers onto YouTube and possibly streaming the movie via Netflix. The audience made it clear that they were not enough films that would portray realistically the harsh troubled conditions teenagers are facing today. This fused with our pre-production research of the questionnaire helped us in finding the right narrative that would attract a big enough audience to ensure maximum profit while still creating something with cultural advantages and would be relatable enough for one to respond to and learn from.