Target Audience

From the collection of results from our questionnaire we have come to the conclusion that our target audience should exhibit a female gender of a vast age from 14 to 25 and of a Caucasian race. The more preferred genre amongst the audience is that of comedy however we decided against following this genre because it was advised that it is quite hard to portray. We wanted to create something that would touch upon certain issues and would have an impact on them, thus we followed with the idea of creating a teen drama which should appeal to the majority of our audience. As many of the The bulk of people watch their movies online whereby meaning that the marketing team should come up with a strategy that focuses itself heavily on the internet by releasing trailers onto youtube and possibly streaming the movie via netflix. The results reveal that a popular prefernce is to watch movies that will have an established and famous star. However as we are a low budget movie we do not have the money to afford a celebrity actor, though we hope to bring to light fresh new faces with great talent that will go on to become stars. The release date for our movie has been decided via our questionnaire as we specifically asked which season does one prefer to watch movies in, which returned with winter.