A teenage boy sits on a chair that is iconic for being the type that would be found at a school. He is flanked on either side by young, beautiful girls in shorts, a young boys dream. He is also surrounded by paraphernalia that is associated with being a young adult. The marketing campaign evidently works to encourage teeangers to identify with this character and his interests in surfing, junk food and so on. Attracting an audience that is curious to view how they are being represented on the big screen. The font is fun and striking, with not one but two taglines. They both are employed to amplify the films narrative.
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